TV, online outlets can request, obtain video via new initiative
Nov 17, 2009 (Hollywood Reporter) -- Celebrities beware: YouTube is making it even easier for anyone with a camera phone to turn your behavior -- be it mundane or sensational -- into news.
The world's top purveyor of Internet video has launched YouTube Direct, whereby TV and online news editors can obtain video from so-called "citizen journalists" -- and even request such video be shot by amateurs seeking attention.
It's not entirely about celebrities, of course. Many news outlets will be seeking disaster footage, for example, or rowdy behavior at political town hall meetings.
News outlets seeking footage can announce it in a variety of ways, including via call-out videos posted at YouTube. When a YouTube user has video they think will interest the mainstream media, it can make it easy for editors, producers and journalists to contact them.
READ MORE: The Hollywood Reporter